MAM
Dentsu wins creative mandate for Max India corporate
MUMBAI: Dentsu Creative Impact, Dentsu India’s full service advertising agency, has been awarded the creative duties for Max India Limited, a leading multi-business corporate with commanding India presence in life insurance (Max Life), healthcare (Max Healthcare), health insurance (Max Bupa Health Insurance), clinical Research (Max Neeman) and the manufacturing of speciality products for the packaging industry (Max Speciality Films).
The agency has also won the creative mandate for the newest brand within the Max India Group – Antara, which is in the business of redefining how seniors live in India today through their upcoming residential communities for people over the age of sixty.
Dentsu India Group executive chairman Rohit Ohri said “We’re really excited to partner Max India in its next phase of growth and development in the market. Max India is focused on creating positive social impact in the country through its businesses. This vision offers us a unique opportunity to create communication that not only connects with audiences at multiple emotional levels but also through a wide variety of touch points. Another opportunity for us to demonstrate our integrated communication thinking!”
Driven by the spirit of enterprise, Max India Limited focuses on people and service-oriented businesses, the core of which revolves around ‘Life’. The Group is credited with forging and successfully nurturing strong and fruitful business relationships with leading global companies over the years. Max India enjoys strong relationships with its JV partners – Fortune 100 company New York Life, South African healthcare major Life Healthcare and leading international healthcare provider, Bupa.
Max India Head – Communications Nitin Thakur said, “We were looking for a creative partner to help us think through a distinct and meaningful positioning of brand Max that reflects our ethos and is a powerful enough core for our Group businesses to build their individual product positioning around it. Two things about Dentsu’s approach stood out for us. While strategy was at the forefront, the enthusiasm displayed by the new team at Dentsu Creative Impact helped fortify our belief that a lot of fresh thinking is on the cards for a stronger and resurgent Brand Max.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
