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Adobe powers Reliance’s animated film Krishna aur Kans
MUMBAI: “Krishna aur Kans”, an animated feature film presented by Reliance Animation, has been powered by Adobe technologies including Adobe Flash Professional, Adobe Premiere Pro, After Effects and Photoshop, said Adobe Systems.
Set for release on 3 August, Krishna aur Kans will be India’s first stereoscopic 3D animated feature film marking a milestone in the Indian animation industry.
A team of over 1,200 exceptional artists have worked over the last five and a half years on this movie using a host of Adobe technologies to bring to life the narrative of Krishna, who is set to mesmerize the audience with his charm and valour.
While most of the global releases (in Hindi, English, Tamil and Telugu) are in stereoscopic format, the film will also be released in 2D.
For this project, the team at Reliance Animation used Adobe Flash Professional and After Effects extensively, giving the age-old heritage of Indian story telling a digital avatar. The animation in the film has been done primarily using Adobe Flash software, crafting a magnum opus canvas to help viewers relive the time of Krishna.
Additionally, the film has been specially made to support multiple contemporary platforms such as theatres, televisions, computers, tablet devices and mobile screens. The team also used Adobe Premiere Pro as one of the key software in their workflow for offline editing.
“This film is a firm testament to the fact that Indian film makers and animators are capable of technical brilliance in film making and animation much touted in the west. Krishna aur Kans as an animated feature film assures ground-breaking quality and mastery of a gripping narrative,” said Reliance Animation Executive Producer of the film and CEO Ashish S K.
Commenting on the release of this film, Adobe Systems MD South Asia Umang Bedi said, “The Indian media and entertainment industry is undergoing a transformation as viewers today demand higher-quality and engaging content. We have been working closely with the team at Reliance Animation on this release and are absolutely excited with the level of technical excellence the team has brought into this animated feature. This film is set to raise the benchmark for the Indian animation industry, which has seen a robust growth over last few years.”
The voice cast of the film includes Om Puri playing the role of Kans and Juhi Chawla features as Mother Yashoda while Prachi Save plays Krishna. The film also features Manoj Bajpai, Anupam Kher, AK Hangal, Sachin & Supriya Pilgaokar and Mukesh Khanna lending their voices to various prominent characters.
The movie also features songs sung by Sunidhi Chauhan, Sonu Nigam, Shreya Ghoshal and Babul Supriyo. The music director of the film is Shantanu Moitra and the lyrics are written by Swanand Kirkire.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
