MAM
New Surf Excel TVC by Lowe Lintas launched
MUMBAI: A new television commercial to promote detergent brand Surf Excel has been launched, which is an extension of its “dirt is good” campaign.
In this campaign, the creative AoR of Surf Excel, Lowe Lintas has focused on the value of righteousness.
The new commercial is set in the context that kids today are exposed to lots of violence and anger and grow up believing that this is the way of life. With this commercial, Surf Excel is trying to demonstrate the value of “righteousness” and how a situation can be turned around without any negative overtones by a child who thinks and behaves differently.
The television campaign will be supported by other media including point of purchase advertising.
In the television commercial, we see a team of young kids engrossed in their post school cricket match, when a team of seniors enter the pitch and bully these kids to leave the ground in the middle of their session.
While a heated brawl is underway between the bowler and a senior, a member of the younger team calmly walks up to the two of them and attempts resolution with reason. On being met with a violent response, the kid then cheekily offers to make peace with the elders by offering them a muddy hug.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
