MAM
Parle Wafers launches new campaign
MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective of carrying forward the message ‘Parle‘s Wafers khaane kaa match jeetaane ka, aapka kya hai funda‘ to occasions beyond cricket and other aspects of its TG‘s life. The commercials are produced by Nirvana Films.
The main challenge was to reinforce the ‘Parle‘s Wafers khaane kaa funda‘ concept in the consumer‘s minds based on the proposition that when they consume Parle‘s wafers something good happens to them and hence it becomes their ‘funda‘ for consuming Parle‘s Wafers.
The TV campaign has two commercial simultaneously on air, both showing how the protagonists discover their superstition/lucky charm while eating Parle‘s Wafers. The first commercial revolves around social networking sites mainly Facebook. Keeping in mind the target audience of the product, Parle came up with the FB funda for their new TVC, with the belief that it leads to a favorable outcome each time you bite Parle‘s Wafers, so that youngsters can relate well with it.
The TVC shows a nerdy character surfing the net in the middle of the night. He picks up Parle‘s Wafers from the pack and receives a friend request from an attractive girl. On picking up another wafer he receives a similar friend request. The boy is amazed and sees a connection here as he realizes what is happening. He picks another wafer and the happiness continues…
The second TVC shows a young couple ‘hanging out‘ on their first date on a park bench. They look conscious and awkward. Just then, the boy eats a Parle‘s wafer and out of nowhere lightning strikes. The girl gets very scared and hugs the boy involuntarily. The couple is surprised and as the boy has another wafer the same thing happens all over again. The boy realizes the connection and mischievously smiles and has another bite.
The brand was initially called ‘Musst Chips‘ when it was first introduced in April‘08 in Maharashtra and was later extended nationally in a phased manner. In July‘10 the brand was re-launched as ‘Parle Wafers‘ bringing a younger appeal to it and building on the equity of Parle.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
