MAM
Parle Wafers launches new campaign
MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective of carrying forward the message ‘Parle‘s Wafers khaane kaa match jeetaane ka, aapka kya hai funda‘ to occasions beyond cricket and other aspects of its TG‘s life. The commercials are produced by Nirvana Films.
The main challenge was to reinforce the ‘Parle‘s Wafers khaane kaa funda‘ concept in the consumer‘s minds based on the proposition that when they consume Parle‘s wafers something good happens to them and hence it becomes their ‘funda‘ for consuming Parle‘s Wafers.
The TV campaign has two commercial simultaneously on air, both showing how the protagonists discover their superstition/lucky charm while eating Parle‘s Wafers. The first commercial revolves around social networking sites mainly Facebook. Keeping in mind the target audience of the product, Parle came up with the FB funda for their new TVC, with the belief that it leads to a favorable outcome each time you bite Parle‘s Wafers, so that youngsters can relate well with it.
The TVC shows a nerdy character surfing the net in the middle of the night. He picks up Parle‘s Wafers from the pack and receives a friend request from an attractive girl. On picking up another wafer he receives a similar friend request. The boy is amazed and sees a connection here as he realizes what is happening. He picks another wafer and the happiness continues…
The second TVC shows a young couple ‘hanging out‘ on their first date on a park bench. They look conscious and awkward. Just then, the boy eats a Parle‘s wafer and out of nowhere lightning strikes. The girl gets very scared and hugs the boy involuntarily. The couple is surprised and as the boy has another wafer the same thing happens all over again. The boy realizes the connection and mischievously smiles and has another bite.
The brand was initially called ‘Musst Chips‘ when it was first introduced in April‘08 in Maharashtra and was later extended nationally in a phased manner. In July‘10 the brand was re-launched as ‘Parle Wafers‘ bringing a younger appeal to it and building on the equity of Parle.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
