Applications
InMobi acquires Metaflow Solutions
MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has acquired Metaflow Solutions that deals in mobile app management and distribution solutions.
InMobi has made the acquisition as it plans to expand its portfolio of offerings for mobile app developers.
InMobi founder and CEO Naveen Tewari said, “As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners.”
The Metaflow team will become an integral part of InMobi‘s developer oriented efforts, led by InMobi VP and GM -developer platforms and performance advertising Piyush Shah.
Shah added, “With the recent acquisition of MMTG Labs, along with today‘s acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”
Metaflow Solutions CEO Charles McLeod said, “At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps.”
The Metaflow Solutions team will relocate to the new InMobi London office.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
