MAM
Everest Gets Aditya Birla’s ‘more’
MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business.
Aditya Birla Retail Limited head marketing and branding Kunal Dhawan said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team and we welcome Everest to our team.”
Everest Brand Solutions president Dhunji S. Wadia said, “We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It‘s a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months.”
Everest NCD Rahul Jauhari said, “more is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are.”
Everest‘s list of clients includes Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
