MAM
Possible Worldwide buys majority stake in Fortune Cookie
MUMBAI: In furtherance of its strategy of expand its digital footprint, media communications group WPP‘s interactive marketing agency Possible Worldwide has acquired a majority stake in full service digital marketing services agency Fortune Cookie (UK) Limited.
Fortune Cookie will combine its business with that of Possible Worldwide Limited in the UK to provide an enhanced service offering to its global clients.
Fortune Cookie‘s consolidated revenues for the year ended 31 August 2011 were approximately ?9.4 million with gross assets as at the same date of approximately ?2.8 million.
The agency was founded in 1997 by Justin Cooke who is currently the chair of the British Interactive Media Association (BIMA). Fortune Cookie is headquartered in London with operations in Poland, the Netherlands, US and Australia. Employing over 190 people, its clients include Canon, AEGON, NetJets, BP and Legal & General. The agency specialises in providing design and build, mobile and tablet apps and site development, online marketing services and digital strategy.
WPP‘s digital revenues totalled $4.8 billion in 2011, about 30% of the group‘s total revenues of over $16 billion. WPP has set a target of 35-40% of revenue to be derived from digital in the next five years.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
