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Nike rolls out ‘Find Your Greatness’ campaign
MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘.
Wieden + Kennedy, Portland is the creative agency that has worked on the TVC campaign.
The company feels that it‘s not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on his own terms, to set and realise personal goals and achieve their own defining moment of greatness. The campaign intends to send a message to inspire anyone who wants to achieve their own moment of “greatness” in sport.
The campaign broke through social media and digital channels, supported by a global YouTube homepage promotion. It is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The ad film went on air on television in 25 countries.
People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream an online stream of imagery and consumer comments. They will also be elevated through Nike‘s own social channels which will encourage users with replies and motivation, and ultimately help stimulate and drive users to achieve their “greatness”.
The hub for this is nike.com/gameonworld, an online destination to share progress and success through a series of tools and digital services designed to make every athlete better.
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Doms shines at Anime India Kolkata 2026 with live art zone
Stationery giant draws crowds with custom calligraphy studio on 14-15 February at Biswa Bangla Mela Prangan.
MUMBAI: Doms just proved that the pen really is mightier than the sword especially when it’s turning anime fans into walking masterpieces. The stationery and art materials leader turned heads at Anime India Kolkata 2026, held on 14 and 15 February at Biswa Bangla Mela Prangan, by ditching the usual booth for a full-on experiential playground. Amid a whirlwind of cosplay, fandom fever, and artistic vibes, the Doms zone became a magnet for creators, enthusiasts, and families who treat creativity like a core part of who they are.
Visitors dove hands-first into the brand’s latest launches across art supplies and writing instruments, testing how these tools could fuel their wildest ideas. The real show-stealer? A live personalisation studio where a pro artist whipped up custom calligraphy pieces and illustrated name cards using Doms products drawing steady crowds and turning product demos into genuine, shareable moments.
The setup didn’t just flaunt gear, it showed how the right tools can turn self-expression from a vague spark into something you can hold, frame, or post. For Doms, the two-day stint delivered a front-row seat to the mash-up of youth culture, art, and fandom highlighting why experiential, community-driven activations are rewriting the rules for the stationery category.
Doms Industries Limited managing director Santosh Raveshia summed it up, “Our participation at Anime India Kolkata reflects our continued focus on engaging meaningfully with emerging creative ecosystems. The energy and originality we witnessed at the event underscore how creativity today is deeply personal and community driven… Initiatives like our live personalization studio allow us to demonstrate the versatility and quality of our products while building authentic connections with young creators and families alike.”
As 2026 rolls on, Doms is betting big on these immersive touchpoints to keep inspiring the next wave of doodlers, dreamers, and die-hard fans proving that sometimes the best way to stand out is to let everyone else colour outside the lines.
