MAM
Vikram Sakhuja is Maxus global CEO
MUMBAI: Vikram Sakhuja, CEO of GroupM for India and South Asia, has been appointed as global CEO of Maxus at a time when it has pocketed a string of new accounts including the prized NBC Universal and SC Johnson.
Interestingly, this will be the first time that the CEO of Maxus will be based out of India.
Sakhuja will succeed Kelly Clark who will now be in charge of the Group‘s operations in North America.
Continuing to be based in Mumbai, Sakhuja will take over the new responsibility after the agency finds his replacement at GroupM.
GroupM, WPP’s media agency, has carried out a number of changes including GroupM North America CEO Rob Norman who has been named as the chief digital officer of the agency in a newly created position.
Sakhuja, Clark and Norman will report to GroupM global president Dominic Proctor. Each will begin his new role later this year.
“Vikram is the perfect candidate to take on the Maxus role from Kelly. Maxus has a great management team and a lot of momentum. I have no doubt that Vikram will continue to build a great agency,” Proctor said.
He added that Sakhuja will remain in his current role until his successor is announced.
Sakhuja told Indiantelevision.com, “It is a very exciting opportunity to be leading Maxus which is a young and energetic brand. Being named as global CEO is very humbling.”
Sakhuja has over 28 years of experience in the industry. He had joined GroupM in 2002 as MD Fulcrum. He was later promoted as MD of Mindshare South Asia and then to CEO for GroupM South Asia. Prior to joining GroupM, he has also worked with Star TV as EVP-marketing, Coca-Cola India as marketing manager brands and Procter & Gamble.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
