MAM
Channel UFX hires Fourth Dimension
MUMBAI: English music channel, Channel UFX has awarded its advertising, sales and marketing mandate to Fourth Dimension Media Solutions. The agency has been roped in to devise a unique communication strategy to strengthen the brand imagery of Channel UFX in the Indian market. There was no pitch involved in the entire process.
Fourth Dimension Media Solutions COO Bharath Viswanathan said, “The channel has a content that is on par with any other famous channels such as MTV, Channel V and so on. Our primary job would be to penetrate the brand as the most preferred music channel for youth amongst all media planners and clients. We have also hired a robust team to handle the ad sales duty of the channel nationally”.
Channel UFX creative and channel head Shiran Mather said, “We are happy to have Fourth Dimension as we see a lot of potential in the company. They have been handling big brands and they could understand our channel well. I would like to have people who understand the brand, as they will reach the right client. I am expecting quick results from them.”
Fourth Dimension Media Solutions carried out media outsourcing and handles television airtime sales for Tamil news channel ‘Puthiyathalaimurai‘ and its magazine by the same name. Its other clients include English radio station Chennai Live and Andhra Pradesh‘s news channel V6.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
