MAM
Elephant elevates Ravi Kabara as President
MUMBAI: Strategic Design outfit Elephant has elevated Ravi Kabara as president effective August as the agency aims to strengthen its professional and operational practices. Prior to his elevation, Kabara was the vice-president, business and programme development.
Kabara has been with Elephant since 2008 when he looked after business development. He has more than 17 years of experience across marketing, brand management, business development and design. Before joining Elephant, Kabara was at Bajaj Auto across handling functions across sales and marketing for 13 years before his stint at Elephant.
Kabara said, “My aim is to achieve higher levels of growth from meaningful work. I will focus on expanding the reach of Elephant brand and augment the contribution of strategic design across clients‘ business needs. I will also ensure that quality of delivery, teams and operations remain excellent.”
Elephant founder-director Ashwini Deshpande said, “Ravi brought a good balance of professionalism and business understanding at Elephant without affecting the intrinsic passion and free thinking that this profession requires. It seemed like the right time to entrust him with greater responsibility that would leave the founders with more time to mentor teams and explore newer ways of achieving innovation.”
Elephant has a portfolio of brands and projects across sectors and clients including ABD, Abbott, Akzo Nobel, Axis Bank, Bausch + Lomb, Britannia, Comviva, Daimler India, Delhi Duty Free, Godrej, Godfrey Philips, Heinz, HUL, Mars, MTR, Nirlep, P&G, Piramal, Sakaal, TalentEdge, Venky‘s and Wipro.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
