MAM
Gozoop bags 21Diamonds.in’s social media biz
MUMBAI: 21Diamonds.in, an online jewellery brand, has handed over its social media mandate to Gozoop.
The digital agency will lead the social media strategy of the brand and will manage the social media communications for 21Diamonds. It will also ensure valuable inputs for key strategic decisions in order to maintain sync between the online and offline activities.
Gozoop.com CEO Rohan Bhansali said, “21Diamonds has exciting plans for the Indian market. We are elated to work with the team and hope to create a fantastic digital identity for the brand. Apart from Facebook and Twitter, we are focusing strongly on Pinterest since jewellery is more of a visual experience.”
21Diamonds co-founder and MD Richa Bansal added, “Social media is a critical part of our branding and marketing efforts, and we‘re very pleased to have Gozoop manage this front for us.”
21Diamonds.in is a jewellery venture from Rocket Internet, currently operational in 18 countries. Indian operations of the brand are headquartered in Gurgaon, Haryana.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
