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Amitabh Bachchan draws over 1 million likes on Facebook debut
MUMBAI: After having been connected with his fans through the online medium via his blog and Twitter, Amitabh Bachchan has made himself available on social networking site Facebook too.
Within just an hour of the activation, the page received 784,417 likes.
“Yipee! I am on FaceBook! My ID: FaceBook.com/AmitabhBachchan,” the 69-year-old tweeted.
“And!! It has already crossed a million and I am humbled. Keep it coming, Baby,” he tweeted.
Amitabh‘s fan-page became visible on Tuesday morning when the megastar also published a video taken from his home Jalsa.
“Hello everybody! This is Amitabh Bachchan and I just want all of you to know that now I am on Facebook and this is a welcome device. The way the digital world is going is just unbelievable. And I thought that I would use Facebook to connect with all my well wishers yet again. You have been with me on Blog and Twitter and here is another medium that is now going to connect us even further.
“Year-after-year, month-after-month, day-after-day, we are coming closer to each other. Lovely to have you here and we shall be seeing each other and you will get to know more about me and my daily activities where I go, what I do though this wonderful medium. Thanks for being with me on Facebook. Thank you,” the mega star says on the video.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
