MAM
FICCI appoints Arjun Nohwar as co-chair of FICCI Media & Entertainment Committee
Mumbai: The Federation of Indian Chambers of Commerce and Industry (FICCI) has appointed Arjun Nohwar as the co-chair of the FICCI Media & Entertainment Board. Currently the general manager for India & South Asia for Warner Bros Discovery, Nohwar oversees the business in the region, leading operations across a diverse portfolio of global brands and networks in kids, entertainment, sports, and infotainment genres. This includes iconic brands such as Discovery, Animal Planet, Eurosport, Cartoon Network, POGO, Discovery Kids, DC, and the discovery+ streaming service.
Elaborating on his vision for the industry, Nohwar said, “Accepting the mantle of Co-Chair at FICCI’s Media & Entertainment committee is an honour for me and I look forward to engaging with industry leaders, government stakeholders, and policy makers. Together, with a shared commitment, we aspire to build synergies that not only guide our industry towards unparalleled growth but also solidify its standing as a global leader. In this endeavour, I look forward to working closely with Kevin Vaz ( hair) and Sandhya Devanathan (co-chair), leveraging our collective expertise to chart a visionary course for the industry. FICCI’s steadfast dedication to fostering collaboration and shaping progressive policies is laudable, and I am particularly excited about the prospect of contributing to the dynamic evolution of the Indian Media & Entertainment landscape.”
Nohwar has a robust background of working across technology and consumer facing sectors. He has worked at Uber, Tata Sons, several Tata companies as a TAS Manager, and at the Planning Commission of India. Prior to his role at Warner Bros Discovery, Nohwar was the APAC Regional GM for Uber’s SaaS business. Nohwar is on the Advisory Board of AMBA, a social enterprise that works to provide economic independence to the intellectually challenged, he routinely advises startups and lectures at educational institutes.
Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
