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Starhub renews deal for Bundesliga football
MUMBAI: Singaporean pay TV operator Starhub TV will be the home of Bundesliga football in Singapore for three more seasons after concluding a contract extension with broadcast rights-holder DFL Sports Enterprises for up to, and including the 2014/2015 season.
The rights package includes ‘live’ coverage of up to 170 Bundesliga games, the Supercup, weekly match-week previews and an hour-long highlights show. The rights to content for online and mobile platforms are also included.
Starhub VP of home solutions, content Iris Wee said, “The Bundesliga is one of the top football leagues in the world and has a fast-growing global following. Singapore viewers enjoy the fast-paced, attractive football that the league offers and we are pleased that it will continue to excite our customers for three more seasons. It has been a joy working with DFL Sports Enterprises and we look forward to our continued partnership”.
The Bundesliga is ranked as the third best professional league in Europe (based on Uefa’s country coefficients which is determined the results of each football association‘s clubs in the five previous UEFA Champions League and UEFA Europa League seasons). Featuring clubs such as Bayern Munich and Borussia Dortmund, the league also boasts of international stars such as Mario Götze, Klaas-Jan Huntelaar, Philipp Lahm, Franck Ribery, Arjen Robben and Bastian Schweinsteiger.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
