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Vdopia appoints Preetesh Chouhan as VP – APAC
MUMBAI: Vdopia, a digital advertising and video monetisation player, has appointed Preetesh Chouhan as its VP and sales head for Asia Pacific (APAC) region.
His last stint was at Sify Technologies as national head – ad sales.
At Vdopia, he aims at establishing its footprints in South East Asia and drive the overall growth through organic and inorganic actions.
Vdopia co-founder and business head Srikant Kalkani said, “We are glad to have Mr. Preetesh Chouhan on board. Vdopia foresees immense growth of its ad network across the APAC market with his joining. With tremendously growing Digital advertising space, Vdopia aims at delivering the best of industry products with a team of experts who can streamline the digital video advertising strategies for our customers and help them capitalise the growth.”
Chouhan added, “Mobile video advertising is still at a very nascent stage, and with the growing penetration of mobile devices and data usage, the growth opportunities are immense. Markets such as India, SEA and Middle East are set for an aggressive growth from both ‘online‘ and ‘mobile‘ platforms. Vdopia has been rightly placed as a key market leader and initiator in this field and can very easily lead the growth path through its product and market strategies. We‘re looking to hit the market with very key strategic and niche products and create a long and profitable value chain for ourselves.”
Chouhan brings in around 15 years of experience in consumer internet and digital media businesses. Prior to joining Sify, he had also worked with AOL LLC, AOL Time Warner, Indya.com and Indiainfo.com.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
