Applications
Games2Win launches game in memory of Neil Armstrong
MUMBAI: Games2Win, an online games company, has launched Apollo 11: Mission to the Moon, an interactive and engaging online game that recreates the historic mission of Neil Armstrong to the moon.
Armstrong, the first man to land on the moon in July 1969, died on 25 August 2012 at the age of 82 due to complications from blocked coronary arteries.
Games2Win has dedicated the game to the memory of Armstrong who piloted this historic journey.
The game play recreates the first manned mission to land on the moon and the four critical stages that made Apollo 11 a successful mission. First, the player must launch the Apollo 11 rocket; then orbit the spacecraft around the Earth while traveling towards the Moon; next, the player must land the lunar module on the moon‘s surface; and finally the player has re-enter Earth, ending the journey safely in the ocean.
Games2win CEO and co-founder Alok Kejriwal said, “Neil Armstrong inspired millions of people all over the world by fulfilling a global dream. Creating an online game in his honor allows the younger generation to interactively experience his heroic journey and appreciate the humongous challenges he faced way back in 1969. By playing the game, one can truly appreciate what Neil Armstrong achieved!”
Additionally embedded in the game, consumers can click on a link to receive a paper model rocket design of the Apollo 11 mission that can be downloaded, printed, cut and built into a real-life memento. High resolution images and a YouTube walk through the game are available on this page.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
