MAM
Allied Media gets Santanu Bhattacharjee to head Panasonic biz
MUMBAI: Allied Media, the media planning, buying and evaluation arm of Percept, has appointed Santanu Bhattacharjee as the business head for team Panasonic.
Based in New Delhi, Bhattacharjee will be responsible for spearheading the entire business vertical of Panasonic account.
Backed with a team of professionals specialising in consumer electronics, he will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He will also be advising the client on media penetration in different geographical markets.
Bhattacharjee will be reporting to Allied Media AVP Surbhi Murthy.
Murthy said, “In today‘s age clients‘ needs have been changing on a daily basis. Each category has its own speciality and every major client has specific needs based on their various product life cycles. By getting Shantanu on board, we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client.”
Bhattacharjee has experience spread over a decade. Prior to joining Allied Media, he was director – The Exchange at MindShare. He has also worked with Percept and IMG.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
