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YouTube partners Rightster and MP & Silva to launch football channel
MUMBAI: YouTube, the world‘s leading video community, has partnered with digital specialists Rightster and international sports media rights agency MP & Silva, to bring the best of international football content to YouTube.
This partnership creates a new football channel on YouTube, Love Football, which will include highlights from Italy‘s Serie A, France‘s Ligue 1, US Major League Soccer, Brazil‘s Serie A and the Championship, FA Cup and Capital One Cup from England.
YouTube audiences can now access some of the best footballing action from around the world. In addition, Love Football offers fans the ability to subscribe to content on YouTube from their favourite leagues. Clips of interviews with players and managers, documentaries and behind-the-scenes footage are also part of the channel offer.
YouTube EMEA Senior Director, Sports Stephen Nuttall says, “We‘re delighted to be able to offer content from Italian Serie A, French Ligue 1 and other international leagues to YouTube‘s passionate football community around the world.
“Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube‘s football offer.”
MP & Silva Group CEO Andrea Radrizzani said, “Launching Love Football on YouTube is an extremely exciting project for us. In addition to highlights clips our new channel gives us the ability to stream live sports content. We can now for the first time engage directly with consumers and football fans on a global scale.”
Rightster Founder and CEO Charlie Muirhead said, “We‘re delighted to be supporting MP & Silva with the exciting launch of the LoveFootball Channels on YouTube. The YouTube platform now has many amazing new features that sports fans will love. Rightster‘s audience development team in London and New York have already been busy working to alert fans and build the loyal and passionate subscriber base these channels deserve.
“For the first time, Rightster provides MP & Silva with centralised visibility and control of all its sports rights, including complex geographic restrictions and release windows, across both YouTube and all other platforms and publishers – allowing them to do the best possible job for each League.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
