MAM
Anisha Sarin joins Metal as ECD
MUMBAI: Salt Brand Solutions‘ Anisha Sarin has joined Metal Communications Mumbai office as executive creative director. She is one of the founding members of Salt Brand Solutions.
Sarin will report to Metal Communications director and creative chief Narayan Kumar.
Sarin will be part of the core team that drives acquisition for Metal and will also supervise and drive the agency‘s creative product.
Metal Communications VP Ambarish Ray said, “Anisha is taking charge of creative disciple and creative department at our Mumbai office. She will be involved in the business and lead all our business and clients.”
In the past Sarin has worked with Ambience, Enterprise Nexus, Alok Nanda & Company, Grey, Ulka and Rediffusion Y&R and has experience in working with brands like Taj, Orra Diamond Jewellery, Crossword, Himalayan Water, Kingfisher Airlines to Lakme, Whisper, Esselworld, Parachute, Saffola, Tata Motors, Amul and Rasna.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
