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Ganesh Chaturthi celebrations now live on ZengaTV
NEW DELHI: Andheri ka Raja Ganesha prayer is to be streamed live on ZengaTV from 19 September and the channel dedicated to the world of Ganesha devotees will be available in India on mobiles, web and tablet devices.
Ganesh Utsav is a spectacular festival, honoring Lord Ganesha. The elephant-headed god is worshiped for 10 days from Bhadrapada Shudha Chaturthi to the Ananta Chaturdashi. It is celebrated all over India, but the maximum grandeur is witnessed in Mumbai and across Maharashtra.
Celebrating on the occasion, ZengaTV CEO Abhishek Joshi said, “Zenga TV goes one step ahead in ensuring that we continue showcasing content which is unique, topical and relevant for our users. The special live streaming will ensure that the viewers can now continue to watch the celebrations while on the move and also when they are in the comfort of their living rooms.”
“The entire city of Mumbai celebrates ganpati festival irrespective of caste creed and religion. Many bollywood celebrities also seek the blessings from Anhderi ka Raja Ganesha. This celebration brings out the splendour of street life, the spirit of sharing and giving and the strength of the city‘s artistic traditions,” said ZengaTV MD & CTO Shabir Momiin.
The entire festive season and the beautiful mandals will be broadcasted on the ZengaTV platform for the devotees all across, who can now watch their favourite Ganesh prayers and aartis live on their phones for free.
Any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to Zengatv.com and access the Ganesh Aarti on HD version. ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. All that the user has to do is go to m.zengatv.com from their mobile phones.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
