MAM
Zee TV shoots up to no 1, Sony sets new GRP record
MUMBAI: Zee TV has successfully battled the storm of new show launches on rival channels and has emerged as the leading Hindi general entertainment channel (GEC) again, after a gap of two weeks.
Zee TV added 24 GRPs to its last week’s tally to end the week with 251 GRPs. The channel had aired ‘Mahasangram’ of its fiction shows from 8.30 -10 pm on 7 September that rated an average of 3.5 TVR and contributed around 10.5 GRPs to its kitty. Other fiction shows on the channel have also seen an improvement in ratings.
“Zee has seen tremendous success with DID and the format has clicked well with the audiences ensuring repeat viewership for all their formats. The battle at the top 3 stands with a few GRPs differentiating the number one position and this looks like a weekly tug of war that we will see in the weeks to come,” says Mindshare principal partner -client leadership Anita Kotwani.
Though just a GRP away from Zee TV, Star Plus lost 15 GRPs to close the week with 250 GRPs. Its fiction properties like ‘Diya Aur Bati Hum’, ‘Teri Meri Love Story’ have seen dips in viewership.
Placed at No 3 is Sony Entertainment Television (Set) that has registered 244 GRPs (last week 210) in the week 36 of 2012 on the back of the launch of its biggest prime-time property ‘Kaun Banega Crorepati’ that has opened with 6.1 TVR. This is channel’s highest recorded rating in this year.
Taking the No 4 spot on the ladder is Colors, which was the number 2 channel last week in the genre. Its newly launched reality show, Sahara-One’s ‘Sur-Kshetra’, opened with 1.2 TVR on 8 September. The other fiction properties of the channel have also shaved some viewership numbers. However ‘Jhalak Dikhhla Ja’ clocked a 3.4 TVR (last week 2.8). Colors reported 229 GRPs (last week 244) in the week ended 8 September.
Life OK too reached its all time high ratings of this year. The channel that had opened with 87 GRPs in December 2011, recorded 141 GRPs (last week 132). Its mythological property ‘Mahadev’ continues to garner eyeballs and is averaging 3+ TVR.
Following Life OK is Sab that added five GRPs to notch up 136 GRPs.
Sahara-One maintained its position at No. 6, while adding one GRP to last week’s total of 35. ‘Sur-Kshetra’ – which it simulcasting with Colors – opened with a 0.3 TVR on the channel. Sahara-One had aired the singing reality show back-to-back on the day of the launch. The second airing of the show clocked 0.2 TVR.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
