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Vistaas Digital Media avails Lalbaugcha Raja’s Live darshan on mobile
MUMBAI: Vistaas Digital Media, a secular devotional and spiritual content owner and developer, has acquired the exclusive LIVE Video rights of India‘s most awaited and vastly attended (more than 1 crore devotees in 10 days) Ganesh Ustav Pandal in Lalbaug in Mumbai – LALBAUGCHA RAJA.
Patrons can avail the exclusive LIVE content of Lal Baugcha Raja on-the-go, anytime, anywhere on their mobile handsets. To make this content available for the first time on mobile, Vistaas Digital Media has partnered with Shemaroo, Hungama and all major Telcos. The content can be accessed via the WAP sites of all leading Telcos.
Rajiv K Sanghvi, Founder & Managing Director, Vistaas Digital Media, says, “Lalbaugcha Raja is believed to be ‘Mannato Ka Raja‘ – one who fulfils wishes of his devotees. We are happy to announce exclusive rights of Lal Baugcha Raja to enable patrons access on their mobiles. They need not miss darshan if they can‘t travel to Lalbaug this Ganesh Chaturthi or find it difficult to stand for hours in long queues. 24 x 7 LIVE coverage will be available to them at a click anytime, anywhere on their mobile handsets”.
The acquisition of the exclusive rights to stream LIVE darshan of India‘s most celebrated Ganesh idol comes shortly after the company‘s launch of India‘s first-ever secular portal www.divineindia.com. Divine India is India‘s leading online showcase of religious content.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
