MAM
Aircel brings to the youth a ‘Limitless’ proposition
MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless friendship, fun, music, games, and hanging-out together with friends 24×7.
The campaign includes a new TVC to promote Aircel‘s new product – Aircel Pocket Buddies which offers limitless surfing and texting options. The TVC stars south Indian actor Suriya and is directed by Kunal Kohli.
The advertisement is conceived by McCann Worldgroup India chairman Prasoon Joshi and will be on air from 24 September across all electronic channels. The advertisement demonstrates the limitless joys that people will experience through Aircel‘s Pocket Buddies.
The ad follows a girl‘s life who is overwhelmed as she is connected to the boy of her dreams wherever she goes. It is accompanied by a soundtrack composed by music composer Shantanu Moitra. The ad takes the tagline ‘Life mein koi limit nahi hai.‘
Aircel Limited head marketing OPCO Anupam Vasudev said, “Youth has always been the primary focus for Aircel. The youth of today is digital savvy who like to stay connected with their friends, family and peer group. Aircel now makes it possible for them through the latest ‘Limitless‘ proposition.”
Kohli said, “The new ad film is all about capturing fun, passion and dreams. It is about Limitless friendship, fun, music, games; Limitless hanging-out together; Limitless Opportunities to help you excel and Limitless connection with friends 24×7. All my films have always revolved around the youth and Aircel has given me this opportunity to continue my trend of working on youth centric projects. It is great working with a versatile and young actor like Suriya who touches the right cord with his audiences.”
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
