MAM
Lux ONN brings Orchard on board as creative partner
MUMBAI: Leo Burnett group‘s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable.
The agency‘s Mumbai branch will handle this account. Meridian Communications (Ogilvy‘s second agency) was the incumbent on the account.
ONN is the Men‘s Premium inner wear brand offering a range of products that include men‘s premium vests, briefs, boxers, men‘s sport wear and leisure wear. Bollywood actor Shah Rukh Khan is the brand endorser for the LUX ONN brand.
Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.
Orchard Advertising vice president and branch head Partha Sarkar said, “Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client.”
Brands
Motorola India names Ipshita Chowdhury marketing head
Gagandeep Bedi moves to Asia Pacific strategy as India gets new lead
GURUGRAM: Motorola India has appointed Ipshita Chowdhury as India marketing head, tasking her with sharpening brand salience and accelerating growth in one of its most contested markets.
She succeeds Gagandeep Bedi, who has been elevated to Asia Pacific marketing strategy and operations lead. Both executives will report to Motorola head of marketing, Asia Pacific Shivam Ranjan.
Chowdhury brings more than two decades of cross-sector marketing experience spanning telecom, automobile and FMCG. She has previously held leadership roles at Nokia, Microsoft, Philips Lighting and Valvoline Cummins, building consumer-facing brands across categories.
At Motorola India, she will oversee integrated campaigns and brand strategy nationwide, as the company seeks to consolidate recent gains in the smartphone market.
Bedi, in his previous India role, was credited with reinforcing Motorola’s positioning and driving brand momentum over the past year. In his expanded regional mandate, he will work with Asia Pacific leadership and country marketing heads to align strategy, strengthen operational discipline and unlock growth across mature and emerging markets.
Ranjan described India as a critical growth engine for the brand, noting that Bedi’s regional remit would foster tighter strategic cohesion across Asia Pacific, while Chowdhury’s consumer insight and category breadth would help scale the brand’s next phase in India.
Chowdhury said she was joining at a moment of “strong growth and momentum”, adding that she intends to deepen consumer engagement in a market where technology cycles move fast and brand loyalty is hard won.
