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9XO to launch music store with Techzone
MUMBAI: 9XO, the international music channel from 9X Media, is launching an international online music store in association with Techzone, aggregators, developers, publishers and distributors of Entertainment content.
The online store will be called www.9XO.56060.in.
It has collection of the “best” of international music which can be downloaded by music enthusiasts on to their computers and personal devices, the company said.
Besides the international music store, 9XO in association with Techzone has also created WAP Portal to download videos, wallpapers, ring tones and audio packs 9X Media SVP- digital Vibha Gosher said, “9XO viewers can now consume the best international music through the online store and the WAP portal. The availability of a large repertoire of international songs on the store will definitely make it the preferred destination for international music enthusiasts.”
The 9X Jalwa WAP portal revives the golden era of music where users can browse and download the Timeless Bollywood Hits from movies including Sholay, Abhimaan, Silsila, etc. The WAP destination offers full Songs, Dialogues, Wallpapers, Videos, and Audio Packs,” Gosher added.
Techzone director Naveen Bhandari said, “Our users are mobile and internet savvy and the online store is a part of our efforts to make the entire gamut of international music available to consumers legally and at a very affordable price. Besides, we have also launched a WAP portal for 9X Jalwa offering Timeless Bollywood Hits. We are sure to delight our users with the large library of songs and video titles available through our online store and on our WAP portal.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
