MAM
Pallavi Chakravarti joins Taproot as associate creative director
MUMBAI: Taproot India has appointed Pallavi Chakravarti to the post of associate creative director. This is the first senior hiring in the creative department since Taproot India started. She will be based in Mumbai and will report to the co-founders and chief creative officers Agnello Dias and Santosh Padhi. Her previous stint was with Grey Worldwide.
Chakravarti has eight years of experience in the field and has worked with Saatchi & Saatchi, JWT and Grey before joining Taproot India. She has worked on brands like Rin, Bajaj Allianz, Nutrine, Vimal, Diageo, Ariel, Head & Shoulders, Reliance Communications, Leela Group, IndianOil, Bharat Petroleum, cleartrip.com, AXN and SOTC.
“Apart from both of us, there is a powerful team of 30 odd people who have played a huge role in what Taproot India is today, because we have been hand picking people personally as apart from great work we try and make sure the person is a great human being as well.” said Santosh Padhi “While hiring it was very important for us to make sure the person fits into the existing culture seamlessly,” said Dias.
Digital
Google rolls out $15B AI, education and connectivity plan for India
AI tools for 11 million students, new subsea cables, and a national skilling push.
NEW DELHI: Google is backing its words with action. In a major push to future-proof the world’s most populous nation, Google DeepMind has partnered with the Indian government on a large-scale AI initiative.
Announced by CEO Sundar Pichai at the India AI Impact Summit, the deal is less of a gentle nudge and more of a full-throttle sprint into the digital age. Part of Google’s $15 billion commitment to South Asia, the plan aims to weave artificial intelligence into the very fabric of Indian daily life, from the deep ocean floor to the back of the classroom.
The most heart-warming slice of this digital pie is the focus on the next generation. Google is partnering with 10,000 Atal Tinkering Labs, effectively dropping high-tech AI tools into the laps of roughly 11 million students.
The goal? To introduce generative AI assistance in schools, ensuring that the homework of the future is powered by more than just caffeine and late-night panic.
While the kids are busy with AI in the classroom, Google is busy under the sea. The newly minted India-America Connect Initiative involves laying down serious hardware, specifically, new subsea cable routes.
These digital arteries will link India to Singapore, South Africa and Australia. By adding four more strategic fiber-optic routes connecting the U.S. to the Southern Hemisphere, Google is essentially building a “data superhighway” to ensure India’s AI capabilities don’t get stuck in traffic.
Knowing how to use a tool is just as important as owning it. To bridge the gap, Google is launching its most ambitious skilling program yet: the Google AI Professional Certificate. This program is designed to help the workforce master AI without needing a PhD in robotics.
With full-stack connectivity and a massive investment on the table, India isn’t just joining the AI race; it’s looking to set the pace.
