Applications
Timex bets big on digital; to launch webstore
MUMBAI: Global watch major Timex Group India Ltd. has undertaken a slew of initiatives on the digital platform to tap into the increasing audience on the medium. These include the launch of a webstore, active Facebook pages for its brands Timex and Helix and a dedicated Youtube brand channel.
The Helix and Timex webstore can be explored with a common login id. The timepieces available on the website feature sports, fashion, casual and formal collection. The customers can make the payment online by using their domestic and international credit cards, Visa debit cards and net banking payments from select banks in India.
Apart from this, shoppers can also keep abreast of the latest from Timex‘s brands through the Facebook fan page which will have content around the latest products, brand, events, generic posts focusing on fashion, sports and fitness and facilitates everyone to interact and give opinion on the products.
The brands‘ You tube brand channel will include all Timex India brands videos, product manuals, informative presentation on product accessories converted in to flash files along with the some promotional content linked with Timex India/ Helix India Facebook page.
Timex Group India Ltd. CEO and MD V D Wadhwa of said, “The number of web-shoppers has increased exponentially in the last few years and it was natural for us to tap this segment as well. Timex web-store is aimed to bring Timex brands in the priority list of their target audience. The variety of content on Facebook fan page, would help us establish connect with the users and make our brand more desirable. Through YouTube brand channel, we aim to build a complete eco-system around all our brands videos and seed them in interesting ways which would help in building great brand resonance.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
