Digital
Indians choosing Southeast Asia even more post visa relaxation reveals Agoda
Mumbai: The recent visa waiver program introduced by Malaysia and Thailand for Indian travellers is paying off. Agoda search data reveals that the 30-day and 90-day tourist visa, respectively, have further driven demand for travel to the two Southeast Asian markets.
Holiday-favorite Thailand has only grown in popularity since the recent visa relaxation came into effect with a 44 per cent increase in searches from India. The searches from India to Malaysia increased even more, with a 49 per cent rise in January compared to October last year, according to Agoda’s insights.
Agoda recently announced that Thailand’s capital Bangkok is now the most popular outbound city destination for Indians, overtaking Dubai since the visa relaxations came into effect. Thailand’s beach destination Pattaya rose from fifth to third place. The top five city destinations are now Bangkok, Dubai, Pattaya, Singapore, and Bali respectively.
Indian travellers are among the most prominent profiting from a recent wave of visa relaxations in the APAC region. Different markets across Asia recently announced changes to their policies for Indian and Chinese travellers in particular or are said to be considering similar measures. Indian travellers now enjoy visa-free access to 62 countries according to the Henley Passport Index.
Agoda country director India, Sri Lanka, and Maldives Krishna Rathi stated, “The relaxation of visa norms seems to be an accelerator for India’s outbound travel landscape. More and more destinations are recognizing India’s potential as a key source market. With Malaysia and Thailand leading the way in terms of visa waivers, it’s clear that Southeast Asia’s allure is growing stronger. The fact that many of these destinations can now be visited without having to worry about the paperwork will likely encourage even more Indian travellers to go abroad and explore.”
Agoda, offering over 3.9 million holiday properties, flights, and activities that can be booked together, is at the forefront of making travel easy and accessible. For Indian tourists looking to explore these top destinations, Agoda’s platform provides an ideal gateway for a hassle-free and memorable travel experience.
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
