Applications
Sony Pictures TV, Zeptolab to collaborate on game show ‘Cut The Rope’
MUMBAI: Sony Pictures Television (SPT) and mobile gaming company ZeptoLab UK will be working together to develop a format for a game show, television series based on ZeptoLab’s game ‘Cut the Rope’ and its character, the green monster Om Nom.
Skills-based and inspired by physics, ‘Cut the Rope‘ has been downloaded more than 250 million times around the world. SPT will also have a first look at future properties developed by ZeptoLab for live-action, game shows as well.
SPT chief creative officer, international production Wayne Garvie said, “Every hour of every day, app producers are creating new ways to entertain global audiences, with Cut the Rope offering one of the most striking examples. ZeptoLab is a pioneer in bringing innovative, witty and addictive apps to the world. We share a similar passion and ambition at SPT and this collaboration will lead to forms of entertainment across all possible partners.”
ZeptoLab CEO Misha Lyalin said,”Sony Pictures Television has an amazing track record in developing hugely successful game shows on television. We love the idea of our fans being able to see and engage with Om Nom on the television screen and this partnership with Sony Pictures Television will let fans do just that, bringing Cut the Rope to life in a brand new, interactive way.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
