News Broadcasting
We are in the advertising business: BCCL MD Vineet Jain
MUMBAI: Bennett, Coleman & Company Ltd. (BCCL), which owns The Times of India Group of newspapers, is a dominant player in the media business in India because it is very advertisement savvy.
“We are not in the newspaper business, we are in the advertising business,” Vineet Jain, the managing director of BCCL, is quoted as saying by The New Yorker, while dwelling on the dominance of his company in the media business in India.
The argument of BCCL is that with newspapers sold so cheaply and generating little circulation revenue, newspapers depend more on ad revenue. “If ninety per cent of your revenues come from advertising, you’re in the advertising business,” Jain says. His elder brother Samir Jain is the vice-chairman of BCCL.
These comments by Jain appear as part of a feature by The New Yorker, a US magazine published since 1925, on the dominant media conglomerate which appeared on 8 October.
“Both of us think out of the box. We don’t go by the traditional way of doing business,” Vineet Jain said.
The New Yorker notes that the Times group flagship The Times of India’s innovations begin in its eight-page second section, which is titled the Bombay Times. The section brims with color pictures of seductive women and muscular men, along with stories of Bollywood stars, handsome cricket pros, and international celebrities.
The day The New Yorker’s Ken Auletta met Vineet Jain, the lead story in Bombay Times had described how aspiring actors, including a sultry Saiyami Kher, “are keen to start their innings in Bollywood.”
Jain explained to Auletta that, like the surrounding stories, it (the lead story) was written by members of the reporting staff and paid for by the celebrities or their publicists.
The feature said an internal company report in June lauded the strategy as “so important that today nearly all Bollywood movie releases pay for promotional coverage ahead of movie releases, and actors/actresses pay to develop their brand through coverage in the paper.”
Jain got the idea after reading an interview with Richard Branson, the owner of the UK’s Virgin Group, in which Branson remarked that the reason he parachutes from airplanes and performs similar stunts is that, with this free publicity, he annually saves his company tens of millions of dollars in advertising.
“When I read it, I said, ‘Oh, my God, eureka—I’m stupid!’ ” Vineet Jain said. “Why these guys are not advertising in my paper is because I’m giving them free P.R.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
