MAM
Bata to offer Angry Birds merchandise
Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise.
They are offering school shoes, casual shoes and accessories for children and teenagers.
The design‘s created are trendy, comfortable and mix and match of various characters from the popular angry birds – red, blue, black, boomerang, the company said.
Bata India Rajeev group managing director Gopalakrishnan said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection‘ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”
Dream Theatre, Rovio‘s (creator of Angry Birds franchise) representation agency in India secured the Angry Birds Bata India partnership.
Dream Theatre CEO and founder Jiggy George added, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorised Angry Birds merchandise and the Bata product promise!”
Priced between Rs 299 to Rs 999, the collection is available across all Bata stores and online.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
