MAM
SMG Delhi reshuffles senior management team
MUMBAI: Starcom MediaVest Group (SMG) has reshuffled its senior management team.
As a part of the restructuring, Starcom North executive director (ED) Tarun Nigam is moving to a role with VivaKi Exchange by January 2013. He is currently in the process of transitioning from the SMG role to a full time role with the group outfit VivaKi. In his new role, Tarun will report to VivaKi Exchange CEO Mona Jain.
Sulina Menon who is ED and head of team Samsung and Dabur will be taking charge of Nigam’s client portfolio in Delhi, in addition to overseeing the Dabur account.
Meanwhile, Starcom South VP Sriram Sharma is moving to Delhi to head team Samsung.
There would be a three-month overlap between Menon and Sharma on Samsung before they take independent charge of their roles in January 2013.
In their new roles, both Menon and Sharma will report to SMG India CEO Mallikarjunadas CR.
Mallikarjunadas CR said, “After a good run in the past 2 years, we are gearing up for an even more action packed future. Tarun, Sulina and Sriram have done exceedingly well in their respective assignments and have been great ambassadors of SMG. Their new roles with enlarged responsibilities are a testament to their performance. We wish them the very best in their new assignments”.
MAM
The Derma Co. appoints Sania Mirza as suncare ambassador
Tennis icon fronts 1 per cent Hyaluronic Sunscreen Aqua Gel campaign.
MUMBAI: Sania Mirza just aced sun protection because when the sun serves heat, even a Grand Slam champion knows the best defence is a killer sunscreen. The Derma Co., Honasa Consumer Limited’s active ingredient-led skincare brand, has roped in tennis legend Sania Mirza as brand ambassador for its suncare category. The association kicks off with a high-energy campaign film for its hero product, the 1 per cent Hyaluronic Sunscreen Aqua Gel, built around the theme of “attack and defence”.
Set on a tennis court, the film draws a sharp parallel between professional strategy and daily sun protection. Sania explains that winning a match requires both aggressive play and strong defence, a mindset she applies to skincare. The sunscreen, formulated with 6 UV filters for robust protection and 1 per cent Hyaluronic Acid for lasting hydration, is positioned as one product delivering “two superpowers” in a single application.
Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the brand ambassador for its Suncare category feels like a natural extension of that belief.”
The Derma Co. VP for marketing Divya Gupta added, “Sania’s journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use.”
The campaign is now live across digital and social platforms, marking a bold new phase for The Derma Co.’s suncare range. In a world where UV rays never take a day off, Sania and The Derma Co. are reminding everyone that the best way to win against the sun is to show up prepared, protected, and powered by science, one consistent layer at a time.
