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SES appoints Boeing to build SES-9 satellite for Asian market
MUMBAI: SES has said that it has selected Boeing to build a new communication satellite, SES-9, to serve the fast growing markets in Asia.
The new satellite ordered through SES‘ affiliate company SES Satellite Leasing will expand SES‘ capabilities to provide direct-to-home broadcasting and other communications services in Northeast Asia, South Asia and Indonesia, as well as maritime communications for vessels in the Indian Ocean.
The financial details of the deal were not disclosed.
The spacecraft will be positioned at the orbital slot of 108.2 degrees East and provide incremental as well as replacement capacity to this well established SES slot over Asia, where it will be co-located with the existing SES-7 and NSS-11 satellites.
SES-9 will be built in Boeing‘s El Segundo Satellite Development Center based on the Boeing 702HP platform. The satellite is designed to operate for 15 years in geosynchronous orbit with a 12.7-kilowatt payload and 57 high-power Ku-band transponders (equivalent to 81 x 36 MHz transponders). The spacecraft will carry a xenon ion propulsion system (XIPS) for all on-orbit maneuvering and a chemical bi-propellant system for initial orbit raising.
Boeing has a 25-year relationship with SES. SES-9 is the 11th spacecraft that SES has ordered from Boeing and the contract includes an option for an additional satellite.
SES president and CEO Romain Bausch said, “We look forward to work again with Boeing on an important addition to our global fleet: SES-9 will greatly expand our transmission capacity over Asia, while adding increased flexibility and redundancy to a strategic orbital slot. SES is convinced that Boeing‘s 702HP will prove to be mission-critical in order to provide state-of-the-art, high-power satellite capacity to the thriving markets of Asia.”
“We are pleased to be selected by SES to build a highly flexible 702HP satellite, which has a uniquely configured XIPS propulsion system and chemical bi-propellant system, reducing the spacecraft‘s launch weight while allowing for maximum payload capacity. Boeing has continuously evolved the 702 design since it was introduced over 15 years ago, allowing us to provide SES a satellite that will be consistent with their business requirements,” said Boeing Satellite Systems International CEO and Boeing Space & Intelligence Systems VP and GM Craig Cooning.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
