Applications
Techzone to launch BigB app on Amitabh Bachchan’s birthday
Mumbai: As a tribute to the “Shahenshah” of Bollywood, Techzone, has developed a new ‘BigB app‘ and a WAP page for the fans of Amitabh Bachchan.
Techzone are developers, publishers and distributors of entertainment content.
The ‘BigB app‘ will allow customers to browse and download content by giving access to top 100 songs from Universal music, Filmography (list of his 200 odd movies with release dates and other information) and a quiz on him.
This app is supported on IOS 4.3 to IOS 6. Users can also get the content on a regular phone by sending a text message, SMS BIGB to 56060 for all the content available on the appThe app also features integration with the official Big B Twitter pages where fans can View Big B tweets and get an insight on his life. The launch of the Big B application is on his birthday, 11 October. This app enables his fans to wish him directly.
Techzone director Naveen Bhandari said, “Looking at the ever increasing love for celebrities, we decided to start building apps specifically dedicated to celebrities and who better to start with than Mr. Bachchan! His fan base is spread across the world and we are expecting to start with more than 2000+ downloads, with the number increasing constantly!”
The BigB App is for $2.99.
Apart from the Big B app, Techzone is also working towards creating newer apps for categories like entertainment, music, news, lifestyle, city guide in its all new Development Centre in Bangalore.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
