MAM
VML Qais appoints Natasha Kapur as business director
MUMBAI: VML Qais has appointed Natasha Kapur as business director. This appointment marks the expansion of VML Qais‘ India operations to Delhi. The Delhi office will offer digitally-led marketing experiences with in-house service lines across strategic planning, creative, research and analysis, social and digital media.
Kapur joins VML Qais with over a decade of experience in digital marketing, brand management and strategic initiatives across India, Asia Pacific, USA and Europe. She has worked with companies in the media, advertising and telecom sectors. She has conceptualised, co-created and driven digital marketing strategy and integrated marketing campaigns, both at a global and national level, building many successful brands during her career.
In her earlier role, Kapur was senior manager – strategy and communications at Sony Mobile. She was responsible for developing and driving integrated marketing strategy and communications for Sony Mobile‘s mobile content and services ecosystem, that included mobile app stores, graphics, games, music, movies and device management services on a global level.
VML Qais Asia CEO Tripti Lochan said, “With Natasha‘s rich experience in brand building using digital and new media, platforms, partnerships and tools, she is ideally suited to join our team and provide thought leading, cutting-edge digital marketing experiences to clients.”
“I‘m really looking forward to building great brands for companies by creating engaging experiences for consumers wherever they live in the digital universe, and am pleased to be joining the VML Qais team during this exciting stage in their India journey,” added Kapur.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
