MAM
Bengaluru City Police partners with Havas WW Digital Matrix
MUMBAI: Bengaluru City Police has partnered with Havas‘s full service digital agency Havas Worldwide Matrix to build their police community engagement program through social media.
The programme will be launched with the aim of generating awareness among citizens and assisting Bengaluru City Police in building a social media community via platforms like Facebook and Twitter. This will be a common communication platform and help the city police to listen and engage with the law-abiding citizens and establish better connect with them.
This Police Community Engagement program will also help the Bengaluru City Police to showcase and make citizens aware about their community initiatives like Elders Helpline (1090), Children Helpline (Makkala Sahayavani- 1098) and Women Helpline (Vanitha Sahayavani- 1091).
Havas Worldwide Digital Matrix will put into place its expertise and help the Bengaluru Police establish an online media centre in the country. Havas Worldwide Digital Matrix will assist BCP in building their own team of Social Media Community managers and will help them serve people better.
Bengaluru City Police will also have access to Havas Worldwide Digital Matrix‘s online communication tool ReputeMe which will help the community managers to listen, monitor and engage with the people and understand and attend to their concerns and problems at a faster pace. When it comes to Social Media communication and technology, this would add significant ammo in their armoury.
The Social Media Community will also serve as an instrument for crisis management, along with exploring the idea of community policing using social media. Havas WW Matrix has been roped in also to implement this approach and to maintain an equally good reputation online as offline.
Joint Commissioner of Police Crime B. Dayananda said, “We are eager to build a community and reach out to more citizens through our Social Media Program. With Social media fast turning into a medium for the masses, this program will help us to enhance our reach and connect with the citizens on a personal level. We are confident that our association with Havas Worldwide Digital Matrix will help fulfill our goal of making BCP accessible to the masses.”
Havas Worldwide Digital Matrix CEO Ravi Shankar said, “As the community expands and disperses, Social Media comes across as a great platform to keep the community closer. This Social Media Community will be highly engaging and will help the city police come closer to the community and reach the larger population of Bengaluru. Launching a Social Media Program is a great endeavor by the BCP, and Havas Worldwide Digital Matrix is happy to be its part. We believe the future of this association is going to be very bright, and are looking forward to the same.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
