MAM
Push Integrated to handle Wrangler’s creative biz
MUMBAI: Bangalore-based Push Integrated Communications has won the creative mandate and strategic communication of Wrangler India. Maxus is Wrangler‘s media agency.
Push Integrated Communications MD and CEO VA Shrikumar said, “Wrangler to us is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client-agency associations. And the depth of engagement between our teams is inspirational.”
Wrangler India senior marketing manager Anshul Chaturvedi said, “Wrangler India is happy to partner with Push as our creative agency. The team at Push is passionate and bring on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market.”
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
