MAM
Maruti Suzuki kickstarts new Alto 800 campaign
BENGALURU: Maruti Suzuki has announced the global launch of new variants of the largest selling small car, the new Alto 800. The company has also kick-started a multimedia campaign across television, radio and the digital space.
Maruti plans to supplement this with print, outdoor and some more digital promotions, company sources said.
Starting 26 September, Maruti Suzuki had initiated a teaser campaign with a 10 second TVC on television channels in the country. Since yesterday it has initiated a 30 second TVC on news channels along with radio jingles across two to three radio stations in each city that has radio.
Once the launch of the vehicle across the country is rolled out, the TVC would be aired across GEC and regional channels, informed company sources. Typically the campaign would run across the festival season and over six to eight weeks, the sources added.
At present Lowe handles the creative duties for the new Alto 800, while Lintas is the media buying agency.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
