MAM
Masters’ Union collaborates with PepsiCo
Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on nurturing high school students’ talents. The five-day event aimed to equip young minds with practical skills, mentorship, and real-world insights.
The Bootcamp provided a platform for students to explore diverse disciplines such as design principles, content creation, and stock market trading through hands-on activities, workshops, and discussions led by industry experts. Key workshops were led by professionals including Geetha Radhakrishnan, Franchise Commercial Director – India Beverages, PepsiCo, Susheel Lakhera, Associate Director – Franchise, PepsiCo, Neha Verma, Senior Marketing Manager, Vaango, and Rahul Puri, vice president of Information Technology, Vaango, covering innovation, marketing strategies, and the role of technology in shaping industries.
Masters’ Union founder Pratham Mittal said, “Collaborating with PepsiCo for the Winter Week Bootcamp was an incredible opportunity to drive practical learning beyond traditional education boundaries. The event aimed to empower students with hands-on skills and insights, preparing them for the dynamic demands of the industry. Education extends far beyond textbooks, and this collaboration aligns perfectly with our vision to equip students with practical expertise that transcends theoretical knowledge.”
PepsiCo hub lead, e-commerce DTX, data science and analytics Sourabh Agarwal said, “Partnering with the Masters’ Union for the Winter Week Bootcamp was a rewarding experience. Engaging with young minds and further fueling their enthusiasm for learning reaffirms PepsiCo India’s commitment to help foster innovation and skill development in the youth. We are glad that we could be part of this Bootcamp and engage with such young and great talent.”
Students engaged with real-world case studies, working on tasks like crafting advertising campaigns for PepsiCo, trading stocks on platforms like StockGro, and developing apps for Vaango, bridging theoretical knowledge with practical application. The bootcamp culminated in students showcasing their growth and expertise through final projects, offering insights into their comprehensive learning experiences. The event attracted students from schools like Manthan International School, Sanskaar Valley, CS Academy, Sarvottam International, and KC High. It left a lasting impression, setting the stage for future educational collaborations.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
