MAM
Harsha Joshi appointed as VivaKi Exchange COO
MUMBAI: VivaKi India has appointed Harsha Joshi to the post of COO at VivaKi Exchange.
Joshi will spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. She will report into VivaKi Exchange CEO Mona Jain.
Prior to this Joshi was with Spatial Access Media Solutions where she was SA3- Media and International CEO.
Joshi has over two decades of media planning, buying and digital experience. She brings with her knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.
Joshi™s work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL.
VivaKi (India) country chair Srikant Sastri said, “VivaKi Exchange (VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
Jain said, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VX consolidate.”
Joshi said, “I am delighted to return to main stream media post my short, but successful stint in Media Audit which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career.”
VivaKi Exchange services from pre-buy evaluation to post-buy reporting and analysis. In addition it also offers a full-suite of marketing and audience data to better inform each buy. It is also involved in testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
