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Vizury raises $9mn in series B funding
MUMBAI: Bengaluru-based digital marketing technology company Vizury Interactive raised close to $9 million in its Series B round of funding.
The funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding also continue to remain invested.
The funds will be used to strengthen the company‘s presence across Asia, Australia and South America, step up the research and development efforts and drive product innovations.
Vizury offers a retargeting solution called Visitor Relationship Management (VRM) that enables eCommerce and online travel companies to harness the full value of their digital data in a structured and multi-phase manner. VRM users include Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip.
Vizury co-founder and CEO Chetan Kulkarni said, “We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service. The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap.”
NGP (US) managing partner John Gardner said, “Vizury‘s industry-leading behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP‘s commitment to investing in the growth of the global advertising technology space.”
NGP Advisors India principal Anupam Rastogi has joined Vizury‘s Board post this development. He said, “We are pleased with the strong product, technology and analytic capabilities that Vizury has built. We believe Vizury‘s technology has the potential to optimize customer acquisition and digital marketing for a range of clients. We look forward to working with Vizury and supporting the team in its global growth.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
