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Doordarshan signs 3-year content distribution deal with Google
MUMBAI: Pubcaster Doordarshan has entered into a three-year content distribution partnership with search engine giant Google. This will ensure that DD‘s content gets distributed on Google‘s platforms including YouTube, the video sharing portal.
According to the agreement, Google will coordinate with Doordarshan for sharing and publishing of website-content. Google will share advertisement revenue with Doordarshan that will be generated after selling the pubcaster‘s content.
The agreement was signed between Director General of Doordarshan Tripurari Saran and Google Head of Strategic partnership Manan Singhi.
Saran said the reason behind signing this deal was to reach out to younger audiences.
“As broadcasters we are specially trying to reach out to the younger generation through this medium and the prime advantage that we get is that our content will be uploaded in a legitimate fashion and there is also a provision of blocking un-authorised and illegitimate uploading of our content. This also brings the advantage of revenue sharing on our content through YouTube.”
Said Singhi, “We are very happy to be a part of the agreement between Doordarshan and YouTube which has helped in terms of content distribution across our platform. It also gives the benefit to Doordarshan to reach the millions and billions users and fans all around the world, we reach over 800 million users.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
