MAM
The Hindu launches new TVC created by Ogilvy South India
MUMBAI: English daily The Hindu has launched a new advertising campaign titled ‘Classroom‘ created by Ogilvy South India.
This campaign expresses The Hindu‘s point-of-view on yet another issue simmering among Indian youth. This time, the English national daily turns the spotlight on Indian politicians; specifically, on the poor example of governance that is being set for a brand new generation.
“It‘s often said that the future of India rests on young shoulders. However, this generation is largely disillusioned by the way the nation is run. With a very few political icons to look up to, if any, there exists a real danger of a country not attracting the best and brightest of the generation, to lead it towards prosperity and glory,” a newspaper said.
The new campaign captures this young sentiment; one that constitutes a wake-up call to Indian politicians, reminding them to be conscious of the millions of young Indians who follow them on media; it cautions them to think before flinging that chair in a political forum, a public forum.
Ogilvy & Mather South Asia executive chairman and creative director Piyush Pandey said, “In a country that is so young and needs powerful role models, we need to caution the role models that their actions can spark off behavior which can be damaging. I‘m reminded of the age-old saying, ‘Don‘t hit in front of the children, otherwise children will think it‘s a norm.‘”
Ogilvy & Mather Advertising president – south Simi Sabhaney added, “I‘m delighted that The Hindu has taken up this cause to alert the adults and to caution the youth. Every generation needs leaders of stature to set standards and emulate. It‘s time for today‘s political leadership to acknowledge this and behave responsibly.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
