MAM
Kajol’s TVC for Alpenliebe builds on greed theme
NEW DELHI: Versatile actor Kajol has become the brand ambassador for the Alpenliebe candy and features in a new television commercial carrying on the theme of ‘Greed above all else‘.
This position of irresistibility had been the central thread for all previous communication for the brand and featured characters going to great lengths to be able to savour their favourite candy.
The new campaign builds further on this concept by putting three colorful characters in a sticky situation and to get through it, they must necessarily resist the temptation of an Alpenliebe candy.
The story is set in a row boat on a tranquil lake. But these old boats have a habit of springing a leak or two.
The campaign has been timed with the launch of a refreshed look for the entire Alpenliebe range. With this new and attractive packaging, Perfetti Van Melle is aiming to make the brand more contemporary and distinctive.
Group Product Manager Munir Lamba said, “India is a unique market, where most candies are sold in single pieces at low price points. This campaign is part of our effort to build larger pack formats for the consumers‘ enjoyment.”
Commenting on her role in the new campaign, Kajol said, “I have had a long association with Alpenliebe and it is one that I cherish. Working on this campaign was both fun and challenging. I especially enjoyed the whole retro look that this TVC has brought to life.”
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
