MAM
Realm Media appoints Ankur Bose as president
MUMBAI: Realm Media, a 360 degree media agency, has appointed Ankur Bose as the president.
Bose will spearhead Realm Media‘s transition to a full service media, communication and entertainment content company by 2013.
Bose‘s last stint was at Cheil Worldwide as vice president – Southwest Asia where he was responsible for Activation, Retail, OOH Media, Digital, Advertising for Non-Samsung Accounts and new business acquisition.
He will mentor and work with teams to help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events and promotions and rural marketing.
He will lead the agency and will also work towards creating tie-ups and associations for Realm. He will also be a spokesperson for the company.
One of his primary responsibilities will be to generate new business for the company in all of the above areas and ensure that Realm is able to increase its client foot print manifold.
Indraksh Media & Realm Media founder and group CEO Yuvraj Agarwal said, “We are certain, with Ankur‘s varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated 4 operational entities. Realm Media, Realm Retail – top end retail brand identity design and execution company, Realm Digital – an end to end digital media solutions company and EMM India – a JV with UK based EMM International to offer media management/media audit to blue chip clients nationally.”
Bose said, “Realm‘s progressive thinking, aggressive approach and Yuvraj‘s clarity in vision towards creating a Media Conglomerate is what convinced me to be part of this group. I will focus in growing Realm Media as a 360 degree media agency and with time convert it into a full service advertising agency.”
Prior to joining Cheil, Bose had also worked with Lowe Lintas, Ogilvy and Linterland.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
