MAM
MTDC empanels Concept Communication, JWT and 8 others
MUMBAI: The Maharashtra Tourism Development Corporation (MTDC) has empanelled 10 agencies on its creative roster. These include Concept Communication, JWT India, Network Advertising, MX Advertising, Mercantile Advertising, Adfactors, Graphics, Kautilya Multi Creations, Paramin Advertising and Ad Syndicate.
Two of the incumbent agencies are Beehive and WPP‘s O&M.
It is learnt that television will play a major role in the media mix. The Concept team has presented the media mix to MTDC along with scripts for the television campaign.
Concept Communication national creative director Rachanah Roy said, “Travel and nature are topics which set alight the creative spark in even the most boring and mundane person. And the various teams at Concept on the account are in a state of electric enthusiasm to work on the account.”
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
