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Youku Tudou in deal with Sony Pictures Television
MUMBAI: Chinese Internet television company Youku Tudou has signed an agreement with Sony Pictures Television (SPT) to bring more than 300 new and classic Sony Pictures titles to the Youku Premium platform.
The five-year Sony Pictures Television deal comes on the heels of previous Youku Tudou agreements with WB, DreamWorks, Paramount, Twentieth Century Fox, Disney, NBC Universal, and Lionsgate, rounding out the company‘s offerings to include licensed content from all major Hollywood studios.
300 Sony Pictures titles will become available for paid on-demand viewing over the duration of the agreement, including classic titles like Groundhog Day, Bram Stoker‘s Dracula, and Sense and Sensibility, as well as such critically acclaimed titles as The Fisher King and Across the Universe. Sony Pictures Television will also make newer films available including, Men in Black 3, The Amazing Spider-Man, and 21 Jump Street.
Youku updated its Youku Premium subscription system on August 23 to offer subscribers ad-free access to all videos on Youku‘s platform, plus 50 per cent off on-demand film and TV viewing through Youku Premium.
The VIP membership tier additionally offers unlimited viewing of films covered by monthly subscription licensing agreements. More than 3,000 film titles, including around 450 titles from major Hollywood studios, will be available for viewing by the end of 2012.
Youku Tudou VP movie operations and corporate development Huilong Zhu said,”We‘re delighted to be working with Sony Pictures Television to enrich our film library. Since launching Youku Premium in 2010, Youku Tudou has been committed to building the best platform for viewers and copyright holders alike, and our strong working relationships with all eight major Hollywood studios allow us to offer our viewers a wealth of licensed content.
Subscriber growth for Youku Premium has exceeded our expectations, and we see it as a sign that Chinese audiences are willing and eager to pay for quality content. By providing a wide range of payment and subscription options, Youku Tudou has made it as simple as possible for them to do so.”
After first experimenting with paid viewing for a live broadcast of comedian Guo Degang‘s show in August 2009, Youku debuted Youku Premium (http://yuanxian.youku.com) in beta in late 2010, offering ad-free, high-resolution premium content on a paid on-demand and subscription-based basis.
China‘s first premium video platform, Youku Premium has approximately two million paid users. Youku Premium combines compelling content offerings from Chinese and international rights-holders with a number of quick, easy payment options, while offering rights-holders a range of options for making content available, including paid on-demand viewing, free ad-supported viewing, or viewing through paid subscriptions.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
