MAM
Everest Brand Solutions wins Catch Spices creative biz
MUMBAI: The Dharampal Satyapal (DS) group has appointed Everest Brand Solutions to handle the Catch Spices business following a pitch held in the month of October that saw participation from agencies like McCan Erickson, Publicis Capital, Contract and Percept H.
The agency‘s Delhi office shall handle the business. IBD India was the incumbent agency on the account.
Catch Spices business is part of the foods division of the DS Group and is over Rs 2.50 billion business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals.
Though the company did not disclose the size of the account, it said that the advertising budget is substantial.
DS Group food division associate business head O P Khanduja said, “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”
DS Group food division JGM marketing Archana Mukharji said, “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”
Everest Brand Solutions president Dhunji S Wadia said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”
Everest Brand Solutions NCD Rahul Jauhari said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
