MAM
Fabulloso! appoints Bang in the Middle
MUMBAI: Online apparel and lifestyle store Fabulloso.com has appointed Delhi-based independent agency Bang in the Middle as its communication partner.
Fabulloso.com founder Gaurav Taneja said, “Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”
Bang in the Middle managing partner Naresh Gupta said, “Fabulloso! Is a delightful brand to be associated with. With Fabulloso‘s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers. Our experience in digital marketing will help Fabulloso build momentum for its brand.”
Bang in the Middle‘s client list includes iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global and BigFlix.
Fabulloso! retails a selection of designer creations by established and emerging designers, including Abraham and Thakore Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi and Rahul Khanna.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
