MAM
Fabulloso! appoints Bang in the Middle
MUMBAI: Online apparel and lifestyle store Fabulloso.com has appointed Delhi-based independent agency Bang in the Middle as its communication partner.
Fabulloso.com founder Gaurav Taneja said, “Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”
Bang in the Middle managing partner Naresh Gupta said, “Fabulloso! Is a delightful brand to be associated with. With Fabulloso‘s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers. Our experience in digital marketing will help Fabulloso build momentum for its brand.”
Bang in the Middle‘s client list includes iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global and BigFlix.
Fabulloso! retails a selection of designer creations by established and emerging designers, including Abraham and Thakore Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi and Rahul Khanna.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
